Louise Lee Mei is an actor, writer, producer and all round talented individual. She was looking to re-brand her name as a business. She wanted something classic, simple and stylish. Something she could put her stamp on. I have worked with Louise before and what I love most is the process of collaboration with transparency and concise decision making. Which works well with a designer that has an abundance of ideas. Working with Louise allows me to find the beauty in simplifying my ideas and working in a space where less is more.